Content rules the world. I’m happiest when I get to use its power for good.
I started as an agency copywriter, went corporate side to lead great teams, but never lost the habit of writing myself. I’ve built and run content and demand teams at ServiceNow, DocuSign, Sprinklr, OpenText, and Firstup, where the work had to be better than just good and had to prove its value. At ServiceNow, my team’s content contributed to 1 in 4 dollars of closed/won business. All that said, I still get a kick out of a headline that lands.
Contact: jariemer1138@gmail.com
LinkedIn Profile
What I believe
Good marketing does three things: it’s empathetic, it’s valuable, and it stops people in their tracks.
- Empathetic. It starts with the people on the other side, not by pretending to be them but by showing that we understand what they need to succeed.
- Valuable. Every piece has to earn the minutes someone gives it, whether that’s a useful answer, a clearer decision, or a good reason to take the next step.
- Stopping. If it doesn’t make someone pause, nothing else matters, because craft is what gets strategy noticed.
I bring all three to every project through the work I do across strategy, engagement, and content.
My cross-functional expertise
Strategy decides who to reach and why, engagement decides where and when, and content is what people actually read, watch, and remember. Each one makes the other two work harder.
- Content Strategy. I build messaging, personas, and buying journeys around what each person in a buying group needs to know and when they need to know it. See my approach to this.
- Content Programs. I design multi-channel programs that meet audiences wherever they like to read, watch, and scroll, and that tell one consistent story across every touchpoint. See multi-channel successes.
- Content Creation. I roll up my sleeves on the writing and production itself: the ebooks, blogs, emails, and videos that actually do the job. See examples of content I’ve written.
Proof of impact
Good content should pay for itself. Here’s what mine has added up to.
- $1.6B+ in average annual marketing-sourced and -influenced pipeline at ServiceNow
- 1 in 4 closed/won dollars at ServiceNow had my team’s content behind it
- 3,500+ high-value MQLs per quarter at Sprinklr, up from a few hundred
- Churn cut in half at DocuSign, with contract retention rising from 96% to 98% over two years
- 1 to 20+: the Content Experience team I built from the ground up at ServiceNow
How I work
Part method, part diplomacy. Here’s what that looks like day to day.
- Seeing beyond the easy out. I build programs that invite an intrigued response instead of intruding on someone’s time.
- Getting the bigger picture. I find what’s really guiding a company, even when people read it differently, and turn it into one voice.
- Herding wet cats. I get Corporate, Demand, Product, Customer Success, PR/AR, Sales, and leadership moving in the same direction.
- Combining metrics and creativity. I create programs that are trackable and repeatable but still worth watching, reading, and sharing.
